Sales application for TDJ sales office

Objective

Our task was to create a custom sales application for Pierwsza Dzielnica — TDJ Estate’s flagship residential investment in central Katowice. The tool was designed to support day-to-day work at the sales office while reflecting the prestige and urban character of the development.

Proposal

We proposed a dual-channel solution: an interactive touchscreen table application for the sales office and an online apartment configurator for the investment website. Both were integrated with TDJ’s sales system to ensure real-time data consistency.

Challenge

Real estate sales apps must deliver more than just raw data. They need to be fast, intuitive, and visually appealing — especially in projects like Pierwsza Dzielnica, where architectural identity and customer experience play a key role in the buying decision.

Solution

We designed a sleek, branded touchscreen station paired with a responsive application that presented the full apartment offering. A key feature was the realistic 3D model of the Katowice city center — including iconic locations like Strefa Kultury, Spodek arena, and the KTW office towers. Users could filter key lifestyle points (schools, shops, culture) for contextual orientation.

The building models were developed by our 3D team based on architectural files from Medusa Group. Our goal was to preserve the original design quality, which we achieved through detailed texturing, lighting, and urban surroundings.

App Features

• 3D building view with floor-by-floor navigation
• Apartment view with two modes: interior visualization and technical plans
• Side-by-side apartment comparison
• Advanced filtering: floor, orientation, size, price, number of rooms
• Suggestions of similar available apartments

Additional features included sales team tools such as sending configurations to clients, status updates via CRM integration, and a simplified quick-access menu.

Outcome

The result is a seamless and visually impressive application that combines user functionality with strong brand representation. It supports the entire sales funnel — from early interest to final selection — while reinforcing TDJ Estate’s positioning as a premium real estate developer.

Looking to elevate your real estate sales experience?

If you’re planning a residential investment and want to impress clients with high-end presentation tools — we’re here to help.
Contact us at sales@itsilesia.com and let’s build a solution that reflects the quality of your development and empowers your sales team.