FAMUR 2017 – Trade Show Applications

Description:

Digital product experience for the mining industry

For FAMUR S.A. – one of Europe’s leading manufacturers of mining machinery – we developed a comprehensive suite of interactive applications designed to support product presentation at industry trade shows and beyond. The main goal was to create an engaging, tech-driven experience that allows customers and partners to explore complex industrial equipment in a clear, dynamic way.

Touch table as the central tool for trade fairs

The core of the solution was a touch table application developed for the International Fair of Mining, Power Industry and Metallurgy in Katowice (2017). The app featured 24 detailed 3D models of mining machines, grouped by product type. Each model includes interactive touchpoints with technical specifications, photos, videos, and contextual data.
The table also included a custom-designed RFID pedestal that recognized miniature physical models tagged with NFC chips and automatically displayed corresponding product information.

Virtual reality exploration in full scale

A dedicated VR version (HTC Vive) allowed users to immerse themselves in a realistic mining environment and explore machines at true scale. Users could move through a virtual mine layout and interact with the same equipment available in the catalogue.

Mobile version for field use

To empower the sales team, we created a mobile version of the touch table application. It includes the same product models, interactions, and technical content, optimized for tablets and used during business meetings, roadshows and client visits – without the need for additional hardware.

Project summary

• 4 applications: touch table with RFID, VR (HTC Vive), mobile version
• 24 3D models of mining machinery and equipment
• Approx. 200 interactive touchpoints with expanded information
• Custom-designed RFID pedestal for model recognition
• Live VR mining walkthrough and immersive product viewing