Creating a tool presenting the Davis Fabrics product offer in a non-standard but at the same time useful for the client way.
An interactive, multimedia mobile application with an AR module.
Presenting fabrics without the use of physical samplers is a challenge especially in the context of faithful reproduction of patterns and texture of materials. In addition, there is the issue of presenting the selected fabric in a way that will help the customer imagine how it could look on the furniture and encourage him to buy.
Product catalog with the ability to present all technical data on fabrics while maintaining a visually attractive, minimalist and elegant form that fits in with the brand’s style. Visualizations of materials on sample 3D furniture models both on the screen of a mobile device and in real space using the AR module at the same time attract attention, perform a presentation and use function, bringing the customer closer to the possible final effect of the selected configuration. Unconventional, eye-catching, functional solution with marketing and sales potential.
Due to the very tight implementation time for the needs of the upcoming fairs, we initially planned the basic version of the application, which will be expanded at a later date with further functionalities, mainly related to communication.
In the first version of the application we separated the basic modules:
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